Shaking the ‘money tree’: how to secure funding for your tech startup – Harris Meitainis in Anthill Online
1. Before $$ flow, keep it lean
Keeping costs low is a basic business principle 101, but it is even more critical when you are a pre-revenue tech startup. Don’t get swept away by your global vision before finding revenue for major financial commitments.
Harris Meitanis, founder of The Event Ecosystem, says it’s all about being resourceful in the beginning.
“Don’t hire contractors too early, in terms of functions such as PR and marketing,” says Meitanis, who recently launched blockchain-based talent booking platforms A.C.T.A and G.E.T.
In just six months, A.C.T.A has attracted A-list talent from Molly Meldrum to Megan Washington and the platforms are game changing the event and entertainment industries.
“Learn to do this yourself when soft launching. If anything, find a good team to help in driving leads via digital advertising such as SEO, SEM and SMM, but look to create your content and manage socials and communications in-house to keep your early costs down.”